Carsten Jamrow
Creative Direction
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Mercedes-Benz SUV

In this integrated Campaign, it's all about showing that the Mercedes SUV range is “At home in every terrain”. 

For the campaign, we took five celebrity ambassadors: Formula 1 champion Lewis Hamilton, adventurer Mike Horn, pro surfer Garrett McNamara, show jumper Meredith Michaels-Beerbaum, and top model Petra Némcová.

 

THE CAMPAIGN

It’s all about showing you that the Mercedes SUV range is “At home in every terrain”. For the campaign, we took five celebrity ambassadors: Formula 1 champion Lewis Hamilton, adventurer Mike Horn, pro surfer Garrett McNamara, show jumper Meredith Michaels-Beerbaum, and top model Petra Némcová.

The TVC takes each celebrity and shows us a glimpse into their worlds and how Mercedes-Benz SUVs are particularly tie in into all that.

 

For the website, the viewers can select an ambassador and find more details about the life of that celebrity. There, viewers will also learn how a particular SUV is a perfect fit for the celebrity’s lifestyle.

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On Social Media, the Videocontent was spread on facebook and instagram in short video snippets.

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